Príma helps artists find their ideal color palette, spend more time working on their next masterpiece and less time fighting with the software through a tap on the phone.
Young or old, amateur or professional, an artist's most frustrating moments does not derive from a lack of ideas, rather it comes from an influx of too many unsatisfactory choices and concepts.
A tool is needed to help the artist stop fighting with the process of creating and let the best light shine on their masterpieces.
"Artists tend to spend more time fiddling with the filters and changing hues, tones, values and shades than actually creating art."
TOOLS: Facebook Group Poll
SKILLS: User Research, Surveying
The graph indicates an online survey collected in the Digital Artists Group on Facebook with well over 100 adults from 20 to 40 of all skill levels and genders. The poll's results are determined final after 12 hours since engagement tends to wear off around that time.
Relationship with technology: Fluent with Apple and Android devices, PC and MAC.
Family: 2nd child in a family of 6
Occupation: Sneaker designer
Motivations: Finding her voice and earning enough to move out
Interests: Shoe collecting, social media
As a sneaker designer, she mainly creates blueprints and concepts for independent street wear start ups but she struggles with making her work unique from the large market of artists online.
With a hiatus in the online world, Fatima seeks a new voice to express through her art through relaxing from work and exploring her surroundings, potentially a new color palette and style to freshen up her feed. Fatima is looking forward to her break from the online world and is packing up for soul searching in her own neighborhood.
"Sometimes, if we want to find more inspiration, we have to give our eyes a break and learn to smell, touch, hear, taste."
This user journey tracks the actions of those who want to use the app quickly and get what they want without any interruptions
This user journey tracks the actions of those who want to interact with others, post new palettes to the public or get access to their personal library of "prímas"
TOOLS: Adobe XD, Invision
SKILLS: UX/UI Design, Prototyping
I am very satisfied with the concept of this app however Príma needs huge changes before it can be released to the public to use.
TOOLS: Adobe XD App, Adobe After Effects, Premiere Pro
SKILLS: User testing, video editing
User experience testing video walk through of functions with our tester. Due to the nature of the slow device, the app was unable to perform up to the user's standard
5 colors is a solid start for a directionless project: shadow, highlight, accent, cold and warm supporting tones. The appeal of five colors is that an odd number places an importance on the center color with 4 supporting colors to define tone and lighting.
Furthermore, each color is made from a combination of base colors and extrapolating their formula can make replicating and mixing these colors a dream that artists never knew they had.
Príma main colors for the logo and user interface